One doesn’t tend to associate Cisco with Web 2.0, social media or cloud computing. Cisco equals routers, the plumbing of the web. In other words, vital and hugely profitable; but not the ‘new, new thing’ of the Internet. It turns out we have written before about how Cisco is using social media to reach enterprise clients and playing in the enterprise social networking space. Now Cisco wants to position its Application Extension Platform (AXP) in the cloud platform space and is encouraging developers with $100,000 in prizes for the most innovative applications.

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The product AXP [...]